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As you browse for agencies to work with, you will notice a common word that many will use as a description of part of their process: DISCOVERY A discovery session is how many agencies would describe your initial kickoff meeting. It is their way of discovering exactly who you are, what you do, and … Continued
Being a leader in any capacity is an immense responsibility. As you look out for your team, the way you act and react can greatly influence their day. In stressful times such as a pandemic, while it may be more difficult, it is more important than ever to manage yourself to be a strong presence … Continued
Did you know that 77% of marketing leaders say a strong brand is critical to their growth plans? At REX Marketing + Design, we are dedicated to fostering brand growth in the areas of brand strategy, visual identity, engagement, marketing action plans, and campaigns. We are passionate supporters of businesses with big visions, helping … Continued
Valentine’s day is the perfect opportunity to market your product or service as a gift for lovebirds! Here are some trends we’ve noticed and ideas for what you can put together for a Valentine’s Campaign in 2020. 1. Bundling to make the perfect gift set Partner with another company to make your product/service into … Continued
Our Lead Graphic Designer, Christian Jones, led an Adobe Photoshop Tutorial for the rest of the REX team. We’ve recorded it to share as a resource for creatives or business owners that wear many hats and would like to learn the basics of designing in PhotoShop. Part 1: File Set Up and Importing Images. … Continued
Are you a marketing student working away at your degree feeling incredibly nervous about the industry you are about to enter? Do you have about 3 million questions in your mind about what to expect after you graduate? Don’t worry. Not only is this incredibly normal, but you also aren’t alone. Last month Sr. … Continued
The purpose of an ad is to make your audience feel something, think something, and do something, in relation to your brand. You invest a significant amount into your advertising — make sure it is working hard for you! Your ad may be functional, but is it effective? Use our free guide below to judge … Continued
“It feels like a fantastic cherry on top of a sundae that’s been in the works for at least two years, and maybe a bit more.” – Katherine Lazaruk, LZRK Consulting Inc. We asked Katherine Lazaruk of LZRK Consulting Inc: What have been the results of investing in your brand? Lazaruk Consulting Inc. is … Continued
BIG NEWS! We are very proud to announce that out of more than 4,500 submissions from 27 countries, REX Marketing + Design is a 3-time winner in the 2019 Summit International Creative Awards! Fresh In Your Fridge Gold award Logo Redesign Fresh In Your Fridge Silver award Product/Service Website Design LZRK … Continued
Meet Brittany, the newest addition to the REX team! We are very excited for you all to get to know her. She’s brilliant, creative, and has such positive energy. In this interview with Brittany, she shares a bit about herself and why she is passionate about building brands! Brittany, tell us a little … Continued
Think about someone that you deeply trust and turn to for advice when you’re faced with a challenge. Chances are, this person is not an expert on the subject matter of your life — they don’t necessarily know the ins and outs of your relationship or understand the political dynamics of your career. But what … Continued
Today, REX went to visit the DermaSpark offices to catch up with our dear client and also demo the OxyGeneo 3-in-1 Super Facial! New things are coming for this brand, and for us to understand the best way to market it, first we must try it ourselves. Here’s some highlights from our day! We were … Continued
It’s no surprise that LinkedIn has become a significant lead-sourcing tool for companies, especially in the professional services world. HootSuite reports that LinkedIn is providing companies with 80% of their inbound B2B leads. We did some research into how to best leverage LinkedIn to help our clients, small businesses like yours, increase their digital footprint … Continued
Here’s something you need to know: Your brand is so much more than a logo! A front row audience member of a business association recently captured REX’s very own Allison Bran speaking about what “building a brand” truly means. If you’re at the point where you’re ready to make informed, strategic, effective decisions about your … Continued
Last month, Melissa and Tessa from the REX team attended an industry presentation on brand positioning, led by April Dunford and we thought that you entrepreneurs and visionaries out there in the early days of brand building might benefit from this great information! Why does positioning matter? Positioning describes how you are uniquely … Continued
REX Marketing + Design’s founder and CEO Allison Bran has been nominated, for the second time, for the 27th annual RBC Canadian Women Entrepreneur Awards! Thank you for this nomination. We are beyond grateful to our clients and partners for continuous support. “I’ve been following RBC Women Of Influence for years and it’s … Continued
This calls for a celebration. REX Marketing + Design is awarded Best Redesign/Rebrand and Platinum Logo Design in the 2018 Summit Marketing Effectiveness Award® competition for its work for Fresh In Your Fridge and PLE Painting. REX is honoured to be awarded: Best of Category in the Redesign/Rebrand Campaign category for the Fresh In … Continued
The REX team recently just wrapped up a 2-day video production shoot for our client Emelle’s Catering! REX is producing a creative campaign in partnership with Dock Visual Media around the idea of “20 years + 20 stories of Emelle’s in Vancouver.” The strategy is to capture 20 stories from 20 people (employees, clients, partners) … Continued
Another person already? Yes! We’re so excited to have an incredible person like Tessa join our team, so we thought we would brag a little and help people get to know our newest Account Manager. So who is Tessa? Tell us a little bit about you, your education and experience. Hi, my name … Continued
New year, new us? Yes! The arrival of a new year gave us the opportunity to look back and reflect on what we’ve done. A lot has happened in one year: new team members, new office and most importantly new clients. Since then, we’ve been lucky enough to work on amazing projects with so many … Continued
In 2018, REX and Fresh In Your Fridge embarked on a rebranding journey. From brand strategy to communications strategy to visual rebrand and website design, we’ve had a blast working with Erika and her team. Especially on this full day photoshoot where we captured beautiful imagery for the new website and social media channels! … Continued
What is Content Marketing? And why does it matter? Content marketing is a strategic marketing approach focused on: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and … Continued
Out of more than 5,000 submissions from 24 countries, REX Marketing + Design is named a Bronze winner in the 2017 Summit Creative Award® competition for its creative work for Prophecy Skincare Inc. This Creative Award is such an honour, and it goes to show that small businesses with small budgets can create compelling and … Continued
It’s been a long time coming. While Christian has been working with us for the past year, and has always felt like a part of the REX family – it’s now official. Christian has joined REX full time as an in-house Graphic Designer and we are beyond excited! Guess it’s time for a bigger office … Continued
The following testimonials were spontaneously offered at an event where REX Marketing + Design, and Allison, were featured. Grant Blanden – PuroClean Property Restoration (21 seconds). Moshe Ben-Shlomo – Owner of Dermaroller, OxyGeneo, Prophecy Cream, FreezPen, and DermaSpark Products Inc (36 seconds). Sheetal Gupta – Owner/Gemologist of Maharani Jewels … Continued
Whew – what a whirlwind this campaign was! We are just wrapping up a branding and campaign development project with Prophecy Skincare Inc. for the product launch of Prophecy Cream in Canada. We are so grateful to have had the opportunity to execute a complete campaign shoot with a local Vancouver team, including the production … Continued
We’re excited to announce that our team is growing, once again. To help us keep our sanity as we get busier with new business and big projects (yay!), we’ve added a new Account Executive to the REX family. Here’s a little bit about Marilyn! So who is Marilyn? Tell us a little bit about … Continued
Eva Gibeault, welcome to the team at REX! We’re so excited to have a superstar like Eva come on board, so we thought we would brag a little and help people get to know our newest Account Manager. So who is Eva? Tell us a little bit about you, your education and experience. … Continued
REX Marketing + Design is proud to represent Coquitlam, BC by winning two international business awards. Representing Canada amongst 13 competing countries in the 2017 Summit Marketing Effectiveness Awards, REX entered two campaigns developed for their client, DermaSpark Products Inc., winning both a Silver and a Platinum award. The Silver Marketing Effectiveness Award was presented … Continued
Working with brands has always been our thing. Developing brands from scratch, helping brands grow, and strengthening established ones is where we excel. We love helping others tell their story and discover their voice! But – this was the first time that we worked on our own brand internally, and it was one heck of … Continued
REX IMAGE is no more. Our fearless leader, Allison, took to the stage on Wednesday, August 23rd to present the soft launch of our new brand: REX Marketing + Design Inc. This was a great opportunity for us to introduce some of our new team members, and to re-introduce our company with a … Continued
We have exciting news! Allison, founder of REX, will be a keynote speaker at Freelancing Essentials: Business Workshops For Commercial Creatives, a one-day experience for creatives who want a roadmap for building a rewarding freelance business from the ground up. As Allison started out as a freelancer, she will share the fundamentals for growing a … Continued
The REX team is continuously growing and evolving. Our dedicated Account Managers are go-to points of contact for clients. They are there at every step of the process and become experts on your business and your objectives. As our team grows, we want to introduce them and show you why they’re so awesome. Here’s a … Continued
Our company’s rebrand has been a long time coming. Now, the visual identity of REX Marketing + Design Inc. reflects our vision, our values, and our impact. To celebrate this major milestone, we invited our clients, business partners, support network, friends, and family to a party at our Coquitlam office! It’s thanks to these amazing … Continued
