A fundamental element of Postmark buildings is Biophilic Design: the art of increasing the connection between humans and nature through the design of the environment. Thus, our approach for the Postmark visual identity was to pair natural elements with a gritty texture and a bright pop of orange to create an impactful visual impression.
Postmark needed a website that could communicate their brand story, philosophy, and approach to potential investors.
- Engage and inspire potential investors
- Capture potential buyers for future housing projects
- Evangelize the problem with the current construction and design philosophy and position Postmark as the antithesis to this problem
- Showcase Postmark’s previous work to act as a virtual portfolio
The website needed to illustrate the current problem with most real estate developments: they build homes for profitability, not the optimal living experience. Through compelling headlines and nature-centered visual elements, we take the audience through a journey of understanding this problem, and learning about the Postmark’s unique solution.