Wesgroup Equipment is an award-winning full-service construction equipment and material handling distributor operating in BC. Wesgroup Equipment’s Family of Companies is made up of Williams Machinery, Westerra Equipment and Vermeer BC. With the complexity of their organizational structure, customers were confused about the value of Wesgroup Equipment as a parent company offered, and the relation between all the companies.
BRINGING IT ALL TOGETHER
Our approach was to not fix it, feature it. Instead of hiding the parent company, we communicated that Wesgroup Equipment was the source of vision and culture that leads the family of companies. We elevated the awards they’ve won, and their strength as one of the top employer’s in BC.
The Design
